3 Signs You Are About to Sign a Bad Brand Deal

Before you sign anything, run The Creator Bill. When you know what you should be paid, you spot bad deals instantly.

Sign #1: "In Perpetuity" Usage Clauses

If your contract says "in perpetuity," it means forever. The brand can use your face on ads for the next 10 years without paying you another cent.

The Fix: Push for time-bounded usage (e.g., 6 months). If they want forever, charge a massive buyout fee.

Sign #2: Exclusivity Traps

Exclusivity means you can't work with competitors. If a protein bar brand pays you $200 but demands "6 months exclusivity," you are losing thousands in potential future deals.

The Fix: Narrow the category (e.g., "Protein Bars only," not "Health Food") or shorten the window.

Sign #3: Net-90 Payment Terms

Net-90 means they pay you 3 months after you post. You are not a bank. Do not lend billion-dollar companies interest-free money.

The Fix: Ask for Net-15 or Net-30. Or ask for 50% upfront.

Bottom Line: Bad deals are usually dressed up as "standard contracts." Read the fine print, run your numbers, and protect yourself.